ROHDE:<\/span> The com\u00adpa\u00adny has already evolved so much over its life\u00adtime that there\u2019s no doubt it\u2019ll con\u00adtin\u00adue doing the same. We used to build wood\u00adwork\u00ading machines and even built a plane at one time, all before get\u00adting involved in elec\u00adtri\u00adcal engi\u00adneer\u00ading 90 years ago. So we\u2019ve already under\u00adgone sev\u00ader\u00adal changes in the type of tech\u00adnol\u00ado\u00adgy we deal with, and that has pre\u00adpared us for meet\u00ading the chal\u00adlenges of the future too.<\/p>\n ROHDE:<\/span> You\u2019re absolute\u00adly right that it\u2019s about much more than just adapt\u00adabil\u00adi\u00adty. Our strength is that we keep our focus trained on what our cus\u00adtomers want. Inno\u00adva\u00adtion isn\u2019t about bril\u00adliant engi\u00adneers shut\u00adting them\u00adselves in rooms and com\u00ading up with inven\u00adtions. It\u2019s about lis\u00adten\u00ading to cus\u00adtomers, rec\u00adog\u00adniz\u00ading how they approach prod\u00aducts and ser\u00advices, and mak\u00ading sure that we over\u00adcome the ever-chang\u00ading chal\u00adlenges that we face while keep\u00ading our cus\u00adtomers hap\u00adpy. Net\u00adwork topolo\u00adgies in Aus\u00adtralia are dif\u00adfer\u00adent from the ones in down\u00adtown Man\u00adhat\u00adtan, and very dif\u00adfer\u00adent again from the ones in Lesotho. But MR has what it takes to cater to the needs of all these sit\u00adu\u00ada\u00adtions and pro\u00advide solu\u00adtions that keep deliv\u00ader\u00ading over the long term. \u201cWe see our\u00adselves as a medi\u00ada\u00adtor between what net\u00adwork oper\u00ada\u00adtors need and what trans\u00adformer man\u00adu\u00adfac\u00adtur\u00aders are able to achieve.\u201dDr. Nico\u00adlas Maier-Scheubeck<\/cite><\/p><\/blockquote>\n SCHEUBECK:<\/span> Our core com\u00adpe\u00adtence lies in tap\u00adping into ben\u00ade\u00adfits, par\u00adtic\u00adu\u00adlar\u00adly at the inter\u00adfaces between cus\u00adtomer sys\u00adtems. We go beyond just equip\u00adping trans\u00adform\u00aders with mon\u00adi\u00adtor\u00ading and con\u00adtrol tech\u00adnol\u00ado\u00adgy \u2013 we also focus specif\u00adi\u00adcal\u00adly on what will make net\u00adworks eco\u00adnom\u00adi\u00adcal and safe to oper\u00adate. As an exam\u00adple of that, we are con\u00adstant\u00adly act\u00ading as a medi\u00ada\u00adtor between the things that net\u00adwork oper\u00ada\u00adtors and sys\u00adtem inte\u00adgra\u00adtors need, and what trans\u00adformer man\u00adufacturers are able to achieve. In the process, we are con\u00adtin\u00adu\u00ading to write the very DNA of the com\u00adpa\u00adny.<\/p>\n After all, our desire to move into elec\u00adtri\u00adcal engineer\u00ading was sparked more than 90 years ago when a man\u00adag\u00ader at an ener\u00adgy sup\u00adply com\u00adpa\u00adny invent\u00aded a way of reg\u00adu\u00adlat\u00ading trans\u00adform\u00aders under load. When you look at it like that, we have a his\u00adtoric mis\u00adsion to keep cul\u00adti\u00advat\u00ading our inte\u00adgrat\u00aded way of think\u00ading and our stock of exper\u00adtise. There\u2019s one more rea\u00adson why MR will con\u00adtin\u00adue to exist far into the future, though, and it\u2019s actu\u00adal\u00adly the most impor\u00adtant one.<\/p>\n SCHEUBECK:<\/span> Peo\u00adple need us. There are so many trends at play right now. The ener\u00adgy sup\u00adply envi\u00adron\u00adment is becom\u00ading increas\u00ading\u00adly decen\u00adtral\u00adized while cus\u00adtomers\u2019 sys\u00adtems are becom\u00ading more com\u00adplex at the same time. And the more var\u00adied the require\u00adments placed on net\u00adwork oper\u00ada\u00adtion and equip\u00adment become, the more impor\u00adtant is the role played by the crit\u00adi\u00adcal nodes that con\u00adnect sec\u00adtions of the net\u00adwork \u2013 which them\u00adselves are becom\u00ading more and more semi-autonomous. With\u00adout intel\u00adli\u00adgent equip\u00adment at these inter\u00adfaces, elec\u00adtric\u00adi\u00adty net\u00adworks sim\u00adply won\u2019t be able to func\u00adtion reli\u00adably or eco\u00adnom\u00adi\u00adcal\u00adly as we move into the future.<\/p>\n ROHDE:<\/span> New\u00adly indus\u00adtri\u00adal\u00adized nations are grow\u00ading at a rapid pace. It won\u2019t be long before the world\u2019s pop\u00adulation reach\u00ades nine bil\u00adlion \u2013 all with a need for elec\u00adtric\u00adi\u00adty. At the same time, mature economies are bat\u00adtling the prob\u00adlem of aging infra\u00adstruc\u00adture while mak\u00ading the envi\u00adron\u00admen\u00adtal deci\u00adsion to turn away from the large fos\u00adsil-fuel-oper\u00adat\u00aded pow\u00ader sta\u00adtions that they have been using to keep net\u00adworks sta\u00adble, instead opt\u00ading for sev\u00ader\u00adal dis\u00adpersed, renew\u00adable gen\u00ader\u00ada\u00adtion sources. Things are becom\u00ading expo\u00adnen\u00adtial\u00adly more volatile, uncer\u00adtain, and com\u00adplex. We want to help trans\u00adformer man\u00adu\u00adfac\u00adtur\u00aders to equip our com\u00admon cus\u00adtomers \u2013 the net\u00adwork oper\u00ada\u00adtors \u2013 with the right tools for ensur\u00ading that pow\u00ader sup\u00adplies remain reli\u00adable and eco\u00adnom\u00adi\u00adcal\u00adly effi\u00adcient at all times.<\/p>\n SCHEUBECK:<\/span> We also need to con\u00adsid\u00ader glob\u00adal trends, such as the emer\u00adgence of megac\u00adi\u00adties, elec\u00adtric mobil\u00adi\u00adty, and con\u00adve\u00adnient build\u00ading engi\u00adneer\u00ading that is geared towards an increas\u00ading\u00adly grow\u00ading, aging, and more demand\u00ading pop\u00adu\u00adla\u00adtion. Ener\u00adgy net\u00adworks need to keep pace with these trends too. We need a kind of con\u00adduc\u00adtor work\u00ading in the back\u00adground and over\u00adsee\u00ading every\u00adthing.<\/p>\n ROHDE:<\/span> It wouldn\u2019t appear so at first glance. And yet, in 2015 we worked with oth\u00ader pre\u00admi\u00adum sup\u00adpli\u00aders to devel\u00adop a vision of what the trans\u00adformer of the future would look like, which attract\u00aded a lot of atten\u00adtion from man\u00adu\u00adfac\u00adtur\u00aders and oper\u00ada\u00adtors. We were asked, how\u00adev\u00ader, why it was that we, as sup\u00adpli\u00aders, were try\u00ading to dic\u00adtate to man\u00adu\u00adfac\u00adtur\u00aders what form their prod\u00aducts should take in the future. We replied that it would of course be possi\u00adble to just stick to the same path over the next ten or twen\u00adty years, and that would be the easy option, in fact. But we want to join forces with trans\u00adformer man\u00adu\u00adfac\u00adtur\u00aders so that we can tap into the pos\u00adsi\u00adbil\u00adi\u00adties that tech\u00adnol\u00ado\u00adgy opens up, and give net\u00adwork oper\u00ada\u00adtors \u2013 our cus\u00adtomers \u2013 the best pos\u00adsi\u00adble sup\u00adport. We want to make it increas\u00ading\u00adly eas\u00adier and more reward\u00ading for net\u00adwork oper\u00ada\u00adtors to over\u00adcome the chal\u00adlenges they face.<\/p>\n SCHEUBECK:<\/span> Build\u00ading on that, the Cigr\u00e9 2018 exhi\u00adbi\u00adtion in Paris was the first time that we appeared with\u00adout a new electro\u00admechan\u00adi\u00adcal prod\u00aduct to present. Instead, we show\u00adcased an oper\u00adat\u00ading sys\u00adtem for auto\u00admat\u00aded trans\u00adform\u00aders as part of a dig\u00adi\u00adtal pri\u00adma\u00adry sub\u00adsta\u00adtion. This marked a real first for us \u2013 actu\u00ada\u00adtors, sen\u00adsors, infor\u00adma\u00adtion tech\u00adnol\u00ado\u00adgy, com\u00admu\u00adni\u00adca\u00adtion tech\u00adnol\u00ado\u00adgy, and ser\u00advices all com\u00adbined. It will pro\u00advide man\u00adu\u00adfac\u00adtur\u00aders, inte\u00adgra\u00adtors, and oper\u00ada\u00adtors of net\u00adwork equip\u00adment with automa\u00adtion and dig\u00adi\u00adtal\u00adiza\u00adtion solu\u00adtions that enable sim\u00adpler, but at the same time bet\u00adter, pow\u00ader trans\u00admis\u00adsion and dis\u00adtri\u00adb\u00adu\u00adtion.<\/p>\n ROHDE:<\/span> We have made it our mis\u00adsion to inte\u00adgrate every link in our industry\u2019s val\u00adue chain \u2013 from sup\u00adpli\u00aders, to man\u00adu\u00adfac\u00adtur\u00aders, inte\u00adgra\u00adtors, and net\u00adwork oper\u00ada\u00adtors all the way to indus\u00adtri\u00adal users \u2013 into our new oper\u00adat\u00ading sys\u00adtem in an intel\u00adli\u00adgent way. By doing this, we hope to reduce the costs asso\u00adci\u00adat\u00aded with each customer\u2019s sys\u00adtem. We believe that there are oppor\u00adtu\u00adni\u00adties to be seized in the fact that it is still not clear exact\u00adly how the mar\u00adket is set to devel\u00adop, giv\u00aden the many changes that it is fac\u00ading. Work\u00ading on the basis of open stan\u00addards, we hope to use our inno\u00adv\u00ada\u00adtive solu\u00adtions to help upgrade pow\u00ader sup\u00adply infra\u00adstruc\u00adtures across the world. Steve Jobs did some\u00adthing sim\u00adi\u00adlar with Apple. Before he came on the scene, nobody had described the phone of the future as a smart\u00adphone \u2013 but just look at how things have changed!<\/p>\n ROHDE:<\/span> It might not seem like an obvi\u00adous com\u00adpar\u00adi\u00adson at first glance, but it\u2019s def\u00adi\u00adnite\u00adly valid. Both sit\u00aduations involve the back\u00adground of a very tradition\u00adal indus\u00adtry and new tech\u00adnol\u00ado\u00adgy open\u00ading up differ\u00adent pos\u00adsi\u00adbil\u00adi\u00adties. Today\u2019s cars wouldn\u2019t run at all if they didn\u2019t have cer\u00adtain hard\u00adware and soft\u00adware driv\u00ading their engines. Aero\u00addy\u00adnam\u00adi\u00adcal\u00adly, fight\u00ader jets are volatile pieces of equip\u00adment \u2013 pilots rely on intel\u00adli\u00adgent con\u00adtrol assis\u00adtance to fly them.<\/p>\n The same prin\u00adci\u00adple applies to today\u2019s elec\u00adtric\u00adi\u00adty net\u00adworks, which are increas\u00ading\u00adly required to keep oper\u00adat\u00ading reli\u00adably even at the lim\u00adits of sta\u00adbil\u00adi\u00adty. The only way they can achieve this is to use an intel\u00adli\u00adgent sys\u00adtem that net\u00adworks actu\u00ada\u00adtors, sen\u00adsors, infor\u00adma\u00adtion tech\u00adnol\u00ado\u00adgy, com\u00admu\u00adni\u00adca\u00adtion tech\u00adnol\u00ado\u00adgy, and ser\u00advices. With the volatile ener\u00adgy net\u00adworks that the future is set to bring, oper\u00ada\u00adtors will need up-to-date sta\u00adtus and avail\u00adabil\u00adi\u00adty infor\u00adma\u00adtion, and will rely on automa\u00adtion tech\u00adnol\u00ado\u00adgy and expert sys\u00adtems to help them make deci\u00adsions quick\u00adly. Reli\u00adable net\u00adwork oper\u00ada\u00adtion sim\u00adply won\u2019t be pos\u00adsi\u00adble with\u00adout intel\u00adli\u00adgent equip\u00adment \u2013 par\u00adtic\u00adu\u00adlar\u00adly giv\u00aden the high\u00adly incon\u00adstant con\u00addi\u00adtions that we will see in the future.<\/p>\n Of course, reli\u00adable hard\u00adware will be indis\u00adpens\u00adable too, and that means expert\u00adly craft\u00aded trans\u00adform\u00aders equipped with sophis\u00adti\u00adcat\u00aded tap chang\u00aders. But just hav\u00ading the right equip\u00adment isn\u2019t enough any\u00admore. To cope with changes in oper\u00adating con\u00addi\u00adtions, com\u00adpa\u00adnies will need exper\u00adtise in intel\u00adli\u00adgent net\u00adwork oper\u00ada\u00adtion man\u00adage\u00adment and proac\u00adtive asset man\u00adage\u00adment. MR intends to be right up there with the front-run\u00adners in this field.<\/p>\n \u201cWe have made it our mis\u00adsion to inte\u00adgrate every link in our industry\u2019s val\u00adue chain into our new oper\u00adat\u00ading sys\u00adtem in an intel\u00adli\u00adgent way.\u201dMichael Rohde<\/cite><\/p><\/blockquote>\n SCHEUBECK:<\/span> We know that this means tak\u00ading a saw to the branch we\u2019re sit\u00adting on, to a cer\u00adtain extent. But we believe that it\u2019s bet\u00adter for us to be herald\u00ading progress in the indus\u00adtry rather than leav\u00ading it to some\u00adone else.<\/p>\n SCHEUBECK:<\/span> : It does, because those old habits can\u2019t always keep up with progress. The things that are new will always be at odds with our old ways of think\u00ading, so as part of our mis\u00adsion, we have to be ful\u00adly com\u00admit\u00adted to phas\u00ading out anti\u00adquat\u00aded struc\u00adtures. Oth\u00ader\u00adwise, we may end up in exact\u00adly the sit\u00adu\u00ada\u00adtion that we\u2019re try\u00ading to avoid, where the complex\u00adity of adopt\u00ading new kinds of tech\u00adnol\u00ado\u00adgy quick\u00adly becomes too much for us and our cus\u00adtomers.<\/p>\n SCHEUBECK:<\/span> Yes, we\u2019ll cer\u00adtain\u00adly con\u00adtin\u00adue to do so for at least the next 20 years. The \u201cMaschi\u00adnen\u00adfab\u00adrik\u201d part of our name refers to mecha\u00adtron\u00adics, so that in itself shows that this is still an impor\u00adtant part of our busi\u00adness. That said, we are mak\u00ading rapid strides toward revamp\u00ading the \u201cMaschi\u00adnen\u00adfab\u00adrik\u201d ele\u00adment and becom\u00ading \u201cAnwen\u00addungs\u00adfab\u00adrik\u201d \u2013 mean\u00ading \u201cappli\u00adca\u00adtion works\u201d \u2013 instead.<\/p>\n ROHDE:<\/span> Trans\u00adform\u00aders and tap chang\u00aders will still exist for many years to come, but both of them are set to change sig\u00adnif\u00adi\u00adcant\u00adly. There are new dri\u00adve con\u00adcepts that we can use to replace many of the con\u00adven\u00adtion\u00adal elec\u00adtri\u00adcal engi\u00adneer\u00ading ele\u00adments in tap chang\u00aders \u2013 and real\u00adly boost reli\u00ada\u00adbil\u00adi\u00adty at the same time. We have already demon\u00adstrat\u00aded exam\u00adples of this at the Cigr\u00e9 exhi\u00adbi\u00adtion.<\/p>\n Mar\u00adket con\u00addi\u00adtions and tech\u00adnolo\u00adgies are already under\u00adgo\u00ading a huge shift, how\u00adev\u00ader, and that\u2019s mak\u00ading it some what dif\u00adfi\u00adcult for things as they were to coex\u00adist along\u00adside new devel\u00adop\u00adments. With the expe\u00adri\u00adence of our work\u00adforce and our entre\u00adpre\u00adneur\u00adial instinct, though, we know that we can make it work. Paral\u00ady\u00adsis through analy\u00adsis won\u2019t get us any\u00adwhere. Nobody is show\u00ading us the path we need to take \u2013 we are find\u00ading it for our\u00adselves.<\/p>\n ROHDE:<\/span> If the sys\u00adtem costs asso\u00adci\u00adat\u00aded with con\u00advert\u00ader-based net\u00adworks and the costs of elec\u00adtric\u00adi\u00adty stor\u00adage meth\u00adods both end\u00aded up falling sig\u00adnif\u00adi\u00adcant\u00adly, that would cre\u00adate a dif\u00adfi\u00adcult envi\u00adron\u00adment for con\u00adven\u00adtion\u00adal trans\u00adform\u00aders \u2013 and for tap chang\u00aders as a result. There would still be the need for high\u00adly intel\u00adli\u00adgent net\u00adwork-con\u00adtrol solu\u00adtions \u2013 but then the expe\u00adri\u00adence of our Pow\u00ader Qual\u00adi\u00adty divi\u00adsion would be more in demand.<\/p>\n If the use of pow\u00ader elec\u00adtron\u00adics became sig\u00adnif\u00adi\u00adcant\u00adly wide\u00adspread in this kind of sce\u00adnario, how\u00adev\u00ader, there would also be real envi\u00adron\u00admen\u00adtal chal\u00adlenges to deal with: In Africa and Aus\u00adtralia, hun\u00addreds of mil\u00adlions of met\u00adric tons of earth would need to be moved in order to extract just a few addi\u00adtion\u00adal kilos of the pre\u00adcious ele\u00adments that would be required.<\/p>\n SCHEUBECK:<\/span> There would be huge reper\u00adcus\u00adsions for infra\u00adstruc\u00adture. But even if a sit\u00adu\u00ada\u00adtion like this did hap\u00adpen, it would devel\u00adop slow\u00adly, so we would have enough time to respond to it. We\u2019re already deal\u00ading with sce\u00adnar\u00adios like this today, in fact. What we real\u00adly believe in, how\u00adev\u00ader, is dif\u00adfer\u00adent kinds of tech\u00adnol\u00ado\u00adgy work\u00ading togeth\u00ader intel\u00adli\u00adgent\u00adly in cus\u00adtomer sys\u00adtems that are chang\u00ading all the time.<\/p>\n SCHEUBECK:<\/span> We are def\u00adi\u00adnite\u00adly see\u00ading a grow\u00ading trend towards larg\u00ader orga\u00adni\u00adza\u00adtions gob\u00adbling up small\u00ader ones. It\u2019s no sur\u00adprise con\u00adsid\u00ader\u00ading the sig\u00adnif\u00adi\u00adcant upheavals the world is expe\u00adri\u00adenc\u00ading at the moment \u2013 such as the emer\u00adgence of a new Silk Road, Africa becom\u00ading a major play\u00ader, dig\u00adi\u00adtal\u00adiza\u00adtion, the renais\u00adsance of nation\u00adal indus\u00adtri\u00adal pol\u00adi\u00adcy, and the manip\u00adu\u00adla\u00adtion of cap\u00adi\u00adtal-mar\u00adket inter\u00adest rates. We need to ask our\u00adselves who will set the new stan\u00addards, and to what end. And where will that leave room for inde\u00adpen\u00addent oper\u00ada\u00adtors on the mar\u00adket?<\/p>\n \u201cWe know that this means tak\u00ading a saw to the branch we\u2019re sit\u00adting on, to a cer\u00adtain extent.\u201d Dr. Nico\u00adlas Maier-Scheubeck<\/cite><\/p><\/blockquote>\n ROHDE:<\/span> Of course, we want our growth rate to stay above the indus\u00adtry aver\u00adage, even just so that we can stay rel\u00ade\u00advant. We don\u2019t want to become part of that cir\u00adcle of huge indus\u00adtry play\u00aders, how\u00adev\u00ader. That isn\u2019t our style \u2013 we\u2019d rather stay in the back\u00adground and sup\u00adport our cus\u00adtomers with crit\u00adi\u00adcal aspects of tech\u00adnol\u00ado\u00adgy.<\/p>\n \u201cWe have cre\u00adat\u00aded exact\u00adly the right con\u00addi\u00adtions for what is a huge feat: intro\u00adduc\u00ading some\u00adthing new to a con\u00adser\u00adv\u00ada\u00adtive indus\u00adtry.\u201d Michael Rohde<\/cite><\/p><\/blockquote>\n SCHEUBECK:<\/span> We need to grow if we want to keep cater\u00ading to the dif\u00adfer\u00adent expec\u00adta\u00adtions that our com\u00adpa\u00adny is faced with. But we don\u2019t believe that creat\u00ading a large com\u00adpa\u00adny is an end in itself, as it would mean a shift away from our busi\u00adness mod\u00adel. Being a fam\u00adi\u00adly-owned com\u00adpa\u00adny does have its draw\u00adbacks, of course \u2013 but it has a num\u00adber of advan\u00adtages too, espe\u00adcial\u00adly for employ\u00adees and cus\u00adtomers. We don\u2019t think in terms of finan\u00adcial quar\u00adters. Our way of oper\u00adating is coun\u00adter\u00adcycli\u00adcal and focus\u00ades on cre\u00adat\u00ading real progress in the indus\u00adtry, some\u00adthing which grad\u00adually helps us pen\u00ade\u00adtrate the mar\u00adket. We under\u00adstand our cus\u00adtomers and our tech\u00adnol\u00ado\u00adgy, and we use our inde\u00adpen\u00addence to fuel both inno\u00adva\u00adtion and col\u00adlab\u00ado\u00adra\u00adtion. It\u2019s an approach that has served MR well for 150 years now, so why wouldn\u2019t it con\u00adtin\u00adue to do so into the future?<\/p>\n ROHDE:<\/span> We have a huge installed base: 50 per\u00adcent of the world\u2019s elec\u00adtri\u00adcal ener\u00adgy flows through our prod\u00aducts. We have been a famil\u00adiar name to pow\u00ader trans\u00admis\u00adsion and dis\u00adtri\u00adb\u00adu\u00adtion cus\u00adtomers for more than 90 years now, and we have almost 50 inter\u00adna\u00adtion\u00adal sub\u00adsidiaries that allow us to be wher\u00adev\u00ader our cus\u00adtomers are. The MR brand is also extreme\u00adly trust\u00aded, thanks to out\u00adstand\u00ading employ\u00adees and prod\u00aducts that have proven them\u00adselves over decades and con\u00adtin\u00adue to do so every sin\u00adgle day. Those are just a few exam\u00adples of how we\u2019ve cre\u00adat\u00aded exact\u00adly the right con\u00addi\u00adtions for what is a huge feat: intro\u00adduc\u00ading some\u00adthing new to a con\u00adser\u00adv\u00ada\u00adtive indus\u00adtry.<\/p>\n After 150 years in busi\u00adness, where is there to go next? Man\u00adag\u00ading Direc\u00adtors Dr. Nico\u00adlas Maier-Scheubeck and Michael Rohde reveal their ideas for the future. <\/p>\n","protected":false},"author":27,"featured_media":4344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-12-2018"],"acf":[],"_links":{"self":[{"href":"https:\/\/onload.reinhausen.com\/en\/wp-json\/wp\/v2\/posts\/3479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onload.reinhausen.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onload.reinhausen.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onload.reinhausen.com\/en\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/onload.reinhausen.com\/en\/wp-json\/wp\/v2\/comments?post=3479"}],"version-history":[{"count":3,"href":"https:\/\/onload.reinhausen.com\/en\/wp-json\/wp\/v2\/posts\/3479\/revisions"}],"predecessor-version":[{"id":8533,"href":"https:\/\/onload.reinhausen.com\/en\/wp-json\/wp\/v2\/posts\/3479\/revisions\/8533"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onload.reinhausen.com\/en\/wp-json\/wp\/v2\/media\/4344"}],"wp:attachment":[{"href":"https:\/\/onload.reinhausen.com\/en\/wp-json\/wp\/v2\/media?parent=3479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onload.reinhausen.com\/en\/wp-json\/wp\/v2\/categories?post=3479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onload.reinhausen.com\/en\/wp-json\/wp\/v2\/tags?post=3479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}So you\u2019re saying that your company is very adaptable. But that alone is not really enough to ensure MR\u2019s survival, is it?<\/h3>\n
\n
\n![](\"https:\/\/onload.reinhausen.com\/de\/wp-content\/uploads\/sites\/25\/2018\/12\/Scheubeck.jpg\")
<\/p>\nWhat is that?<\/h3>\n
Wait a minute, you said \u201cconductor\u201d. But as a supplier to the transformer industry and a service provider for energy suppliers,MR certainly couldn\u2019t play that role, could it?<\/h3>\n
Do you really see MR as the Apple of the energy industry?<\/h3>\n
![](\"https:\/\/onload.reinhausen.com\/de\/wp-content\/uploads\/sites\/25\/2018\/12\/Rohde.jpg\")
<\/p>\nSo innovation is something that you\u2019re aggressively pursuing. Doesn\u2019t that also mean breaking away from things the company used to do?<\/h3>\n
Let\u2019s get down to details. Is MR going to carry on building mechanical on-load tap-changers in the future?<\/h3>\n
In some ways, that means you\u2019re questioning what is currently your main source of income. That\u2019s a very risky strategy, isn\u2019t it?<\/h3>\n
Is there any realistic future scenario that could throw your plans for MR totally off course?<\/h3>\n
Among all the trends we\u2019ve discussed so far, there\u2019s still one that we haven\u2019t really addressed: globalization. Can a company like MR, the majority of which is family owned, really keep up with the industry giants \u2014 many of which are listed on the stock exchange?<\/h3>\n
Why wouldn\u2019t a large-scale operation suit MR?<\/h3>\n
What can MR do that others can\u2019t?<\/h3>\n
Nicolas Maier-Scheubeck and Michael Rohde, thank you for your time!<\/h5>\n","protected":false},"excerpt":{"rendered":"