MR is moreShort Distances in Brazil

For Rein­hausen, Brazil is a mar­ket with a lot of poten­tial; but it is also high­ly com­pet­i­tive with numer­ous play­ers in the mar­ket. “If you want to score points, you have to be fast,” says Ricar­do Arrigo­ni. The native Brazil­ian is Busi­ness Devel­op­ment Man­ag­er at Rein­hausen and is respon­si­ble to grow the local busi­ness with trans­former instru­ments and acces­sories. With the sup­port of col­leagues from Brazil and from Ger­many he planned and accom­pa­nied the estab­lish­ment of a so-called hub in the São Paulo region for this pur­pose.

The idea behind: Instead of send­ing trans­former acces­sories from Europe to Brazil for indi­vid­ual cus­tomer orders as before, a local dis­tri­b­u­tion cen­ter sup­plies cus­tomers in Brazil, Argenti­na and Uruguay direct­ly. “The advan­tages are obvi­ous — we save on import duties, freight cost and at the same time we can respond more quick­ly to local cus­tomer requests,” Arrigo­ni notes.

This applies not only to new busi­ness with prod­ucts such as sil­i­cone and porce­lain bush­ings, but also to ser­vice and retro­fit solu­tions. Arrigo­ni explains, “If our tech­ni­cian is already on site to per­form main­te­nance on a tap chang­er, for exam­ple, then he can also check oth­er trans­former com­po­nents and ini­ti­ate a short-term replace­ment if nec­es­sary.” The trans­former has already been switched off for this main­te­nance, so the addi­tion­al effort is min­i­mal. Since many stan­dard parts are avail­able in stock, they can be quick­ly pre­pared and installed. Even emer­gency ser­vice at short notice is now pos­si­ble thanks to the new set­up.

“We already have the experts on site, which is an enor­mous advan­tage for us.”

Ricar­do Arrigo­ni, Busi­ness Devel­op­ment Man­ag­er at Rein­hausen

MR do Brasil, the Brazil­ian branch, was found­ed in 1980 as the first for­eign sub­sidiary and is per­fect­ly strate­gi­cal­ly locat­ed just out­side the metrop­o­lis of São Paulo. The hub is locat­ed in the MR do Brasil build­ings, which allows the exist­ing infra­struc­ture and the exper­tise of the employ­ees there to be used for all busi­ness seg­ments.

In this way, the hub busi­ness also ben­e­fits from the decades of exper­tise of the 80 Brazil­ian employ­ees. “We already have the experts on site, which is an enor­mous advan­tage for us,” empha­sizes Arrigo­ni. “We start­ed with the exist­ing team and with the suc­cess from the first year we are now expand­ing to exploit the mar­ket poten­tial and to devel­op busi­ness through our hub. ” The goal is clear: Rein­hausen wants to gain fur­ther mar­ket share in South Amer­i­ca and expand its prod­uct and ser­vice port­fo­lio. Ricar­do Arrigo­ni is con­fi­dent: “Our col­leagues on site have already proven that this ven­ture was the right step,” he says with sat­is­fac­tion.