Experts with format

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Brrrrrzzzzzt – click! Even the intro to “POWER ON – The Rein­hausen Pod­cast” reveals that excite­ment and enlight­en­ment await the audi­ence. This pod­cast is all about ener­gy tech­nol­o­gy and the intrigu­ing ques­tions posed by the many peo­ple involved in it.

Pod­cast host Chris­t­ian Schaider asks these ques­tions to select­ed MR experts, who then shed light on the issues for the audi­ence dur­ing the 20 to 30-minute episodes. The first sea­son of the video pod­cast has been avail­able on YouTube since Jan­u­ary 2024, as well as in an audio-only for­mat on Apple Pod­casts and Spo­ti­fy. A sec­ond sea­son is already being planned.

The background 

The ini­tial idea for the pod­cast came from MR Head of Com­mu­ni­ca­tions Otmar Reich­mey­er: “We want­ed to cre­ate a for­mat that doesn’t lec­ture or adver­tise, but instead address­es the issues that con­cern the ener­gy sec­tor in infor­mal con­ver­sa­tions.”

After all, MR can do far more than on-load tap-chang­ers. And why shouldn’t the experts respon­si­ble for this “more” share their knowl­edge with all inter­est­ed par­ties? Once the idea had been turned into a con­cept, it was quick­ly put into prac­tice last autumn.

And this proved that MR not only has experts in ener­gy issues, but can also pod­cast: Apart from the sup­port of an exter­nal sound engi­neer, every­thing was in the hands of a team of MR employ­ees, steered by Anna-Lena Bay­er and Christi­na Hech­fell­ner, who as Dig­i­tal Mar­ket­ing Man­agers took on the role of project and pro­duc­tion man­agers.

The host

When Chris­t­ian Schaider talks about MR, you quick­ly real­ize that he is in his ele­ment. The choice of a suit­able pre­sen­ter for “POWER ON,” who could ignite the spark between the guests and the audi­ence, was there­fore quick­ly made. Through his activ­i­ties on LinkedIn, the Busi­ness Devel­op­ment Man­ag­er of Ser­vice Solu­tions for the Asia-Pacif­ic region and Chi­na had already made a name for him­self as a cor­po­rate influ­encer.

What enables him to talk to his guests about hot top­ics in the ener­gy sec­tor? “I empathize with our cus­tomers and am very open,” he says about his authen­tic and inter­est­ed way of ques­tion­ing his coun­ter­parts. Being a face of MR to the out­side world is easy for him, as he con­tin­ues to be enthu­si­as­tic about the com­pa­ny at which he has worked for over 17 years: “We have a vari­ety of great solu­tions and so many great peo­ple and experts, and we shouldn’t hide that.”

He also sees “POWER ON” as a con­tem­po­rary medi­um that can be used to reach young tal­ents: “It’s no longer the case today that you get advice from your grand­fa­ther: ‘Go to MR, it’s a good employ­er!’ Today, young peo­ple inform them­selves, watch videos, and lis­ten to pod­casts.” 

The feed­back that the host and the pod­cast team have received on the first sea­son has been con­sis­tent­ly pos­i­tive to exu­ber­ant (“Keep up the good work! It’s fan­tas­tic what you’re doing”) and moti­vates them to cov­er even more top­ics. 

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The episodes of the first season