MR is more“50 percent of the world’s electricity consumption already flows through Reinhausen products.”

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Mr. Michalka, MR operates globally, and 80 percent of your products are exported. How are you currently experiencing the energy industry?

We live in a trans­form­ing world where change process­es have accel­er­at­ed mas­sive­ly in all areas, espe­cial­ly since the COVID19 pan­dem­ic and sub­se­quent events. Orga­ni­za­tions and sup­ply chains are there­fore extreme­ly chal­lenged in their resilience, as they are the foun­da­tions for deliv­ery capa­bil­i­ty and reli­able part­ner­ships. Aware­ness of the need for the ener­gy tran­si­tion has risen sharply inter­na­tion­al­ly over the past four years. And since all mega­trends need elec­tric­i­ty, it will con­tin­ue to be a def­i­nite top­ic of the future.

Energy availability is a key issue worldwide. How does MR deal with this challenge?

If cur­rent fore­casts are to be believed, elec­tric­i­ty demand will dou­ble in the next 20 years. This will require enor­mous invest­ments in infra­struc­ture as well as major improve­ments in the per­for­mance of glob­al grids. In many places, the infra­struc­ture is not up to future require­ments and must now be expand­ed rapid­ly. We see our­selves as a cen­tral point of con­tact for our cus­tomers, and deliv­er a wide range of solu­tions and ser­vices – all from a sin­gle source.

With our “MR is more” cam­paign, we have streng­thened our glob­al sup­ply chains with local mod­i­fi­ca­tion cen­ters and logis­tics cen­ters that enable us to deliv­er quick­ly and direct­ly. This is demon­strat­ed, for exam­ple, by our HUB in Brazil, which makes our avail­abil­i­ty to our local cus­tomers even faster. Ulti­mate­ly, it’s all about mak­ing our cus­tomers even more effi­cient and there­fore more suc­cess­ful – and that goes down well.

“We at the Rein­hausen Group see our­selves as paving the way to the future.”

Hol­ger Michal­ka, MR Man­ag­ing Direc­tor

Keyword “MR is more” — what is behind the campaign?

50 per­cent of the world’s elec­tric­i­ty con­sump­tion already flows through Rein­hausen prod­ucts. Nev­er­the­less, we are pre­dom­i­nant­ly known for our port­fo­lio of high-qual­i­ty on-load tap-chang­ers. We are very proud of the know-how we have built up over decades in this field, but we want to show our cus­tomers that MR is more! We at the Rein­hausen Group see our­selves as pio­neers into the future, because in addi­tion to our proven on-load tap-chang­er port­fo­lio, we offer com­plete prod­uct and sys­tem solu­tions for dis­tri­b­u­tion and pow­er trans­form­ers under the mot­to “Every­thing for the trans­former.”

This includes tem­per­a­ture indi­ca­tors and pro­tec­tion devices such as Buch­holz relays, as well as porce­lain and sil­i­cone bush­ings and intel­li­gent sen­sors, such as for DGA and oth­er appli­ca­tions. Dig­i­tal ser­vices, such as our Remote Ser­vice and asset man­age­ment solu­tions like TESSA® APM®, round off our sin­gle-source prod­uct port­fo­lio. This ensures con­stant avail­abil­i­ty through­out the entire prod­uct life cycle and enables our cus­tomers to effi­cient­ly man­age the dig­i­tal and phys­i­cal trans­for­ma­tions.

Transformation and crises, everything is currently in flux. How does the future look for MR? Where do you see your company?

Our mis­sion – our tar­get pic­ture – is clear­ly stat­ed: “Supe­ri­or solu­tions for man­u­fac­tur­ers and oper­a­tors of crit­i­cal equip­ment to con­trol load flow and volt­age qual­i­ty in resilient pow­er grids.” We are stick­ing to this and ori­ent­ing our­selves to it, regard­less of any crises. We have defined and are imple­ment­ing the nec­es­sary fields of action and trans­for­ma­tion mea­sures. In the process, the Rein­hausen Group is increas­ing­ly diver­si­fy­ing around its core port­fo­lio of on-load tap-chang­ers and inte­grat­ing more and more prod­ucts and ser­vices from its sub­sidiaries.

 Inter­nal­ly and exter­nal­ly, we are becom­ing sim­pler and more dig­i­tal. Dig­i­tal busi­ness mod­els with new ser­vices will increas­ing­ly enrich and com­ple­ment tradition­­al busi­ness and I am quite cer­tain that this will give rise to new val­ue-cre­ation part­ner­ships. The Rein­hausen Group will mas­ter the glob­al ener­gy tran­si­tion through intel­li­gent prod­ucts and ser­vices such as our MESSKO® MTRAB® with NFC or our MSENSE® DGA.

With our loca­tions, our employ­ees, our know-how, our ideas and our pas­sion for the future, I believe we are excel­lent­ly posi­tioned to do so. There is still a lot to do, but the first steps toward the future have been tak­en. It’s up to us to pick up the pace even more. Let’s accel­er­ate!